HĒI BLACK FASHION is a streetwear brand inspired in sub-cultures, art and cinema with an eye to the Z-Generation; directed by the Italian designer Sonia Giordani.
HĒI BLACK FASHION
Photography, Rodolfo Zegarra y Maria Capastrobist
Model, Fran Vázquez Prol
Stylist and post-production, Sonia Giordani
Stylist assistant, Giulia Massarenti
Set, Hyper Studio
In this collaboration with the streetwear brand HĒI BLACK FASHION we designed the set for the fashion campaign of the 2017 collection. For this genderless collection, very sober in color but complex in the choice of different fabrics, we decided to create an isotropic space of a reflective material that would enhance the subtlety of the garments and change with the light, the model and its position in each image.