LOOP Virtual

LOOP Barcelona is the first contemporary art fair dedicated exclusively to artists working with video, film and new media associated with digital production. For its 2021 edition we created the metaverse of the fair: LOOP virtual, an online platform that serves as a meeting point between creators and collectors.

Video work is a branch of contemporary creation that has very particular exhibition conditions. It is a format that requires time from the visitor, time in which to calmly view the enormous number of proposals exhibited at LOOP fair. That is why in 2021, in a post-pandemic context, we were comissioned to develop a virtual platform that would not only allow those visitors who could not travel to Barcelona to access the contents of the fair, but also offer a complementary experience to those who did attend, allowing them to extend their experience from their homes.

LOOP Virtual recreates certain conditions of the physical space such as the perspective, the approach or the reflection to transfer the physical experience of the fair to the digital environment.

You can visit the website at www.virtual.loop-barcelona.com