‘MMMAD – Madrid’s Urban Digital Art Festival’ is an initiative to celebrate digital creation and increase its presence during Madrid’s Art Week 2020.



24 February – 1 March 2020

Aida Salán, Cristóbal Baños y Diego Iglesias.

Claudia Maturana

Paco Gelardo

ALV Adina

These ‘Urban Actions of Digital Art’ have taken place during Madrid’s Art Week 2020, from February 24 to March 1, throughout the city.

A selection of 27 artists and creators who use the digital medium in their practice will show their work through an expanded exhibition on all the digital screens of the city, an instagram filters micro-residence, a round table on digital art and urban space and an event-party-exhibition that will bring together the emerging cultural scene from the city of Madrid.

This project was funded by the Ministry of Culture and Sports of Spain, and would not be possible without the support of the Madrid’s City Council, JCDecaux, hna conecta, Jägermeister, Cerveza El Águila and Gourmet Pizza Catering.

Action 1 – ‘10 seconds, 20 artists’

The city of Madrid has become a cutting-edge cultural space thanks to technology during its 2020 Art Week: 20 ten-second digital artworks have taken over the urban screens of JCDecaux, located in strategic points of the city.


Action 2 – ‘IG Filter Micro-Residency’

With this art micro-residence of instagram filters we wanted to value the work of a series of artists who use this medium as part of their work, giving them total freedom to create four new filters that can be used through our instagram account @fart.wtf

Action 3 – Round table ‘Urbana y Digital’

Five digital artists with great projection and inclination towards urban spaces will present their different views, experiences and projects to get a little closer to the abstract conception of digital arts in the public space, within the talks program of the art fair Urvanity.


Action 4 – Party ‘Found in Madrid’

‘Found in Madrid’ was a 5-hour event on Saturday February 29th organized by the platform Finding Art Madrid: an exhibition, a party, a dinner and a performance, all at once. This party, one of Madrid’s Art Week 2020, brought together the emerging cultural sector of the city in a space located in the new artistic neighbourhood: Usera.